Herschel’s Home is a hypothetical hostel for Herschel Supply Co., a Canadian manufacturer of hipster retro backpacks and accessories. Inspired by the idea of aspirational travel, Herschel’s Home is a social hostel where travelers and locals can gather to celebrate individuals, cultures, and modern travel—getting away, going on trips, connecting with people, and discovering new places.

Why rebrand? Herschel was extremely popular in its beginning year, but the popularity has slowly declined due to Herschel knockoffs. Herschel needs another experience to bring customers back into the Herschel brand and assures them that they fell out that Herschel is about premium craftsmanship and about individualism that cannot be copied by others.

(2020) Instructor: Annie Huang