JISU KIM (WORK)

LILIUM AVIATION


Lilium is a disruptive aviation start-up based in Munich that is dedicated to developing and building the world's first fully electric vertical take-off and landing (VTOL) jet to make a world where anyone can fly anywhere and anytime.

The Lilium’s new logomark “Aerium” is inspired by sky and aviation related elements, including Otto Lilienthal (German pioneer of aviation), wing, and turbofan. It consists of modular forms that can provide flexibility across media to portray connection, exploration, and sustainability. With a goal of pioneering air taxi travel, the new identity commits the role of creating a new form of transport for everyone.

(2018) Instructor: Gerardo Herrera





LOGO MOCKUPS + CLEAR SPACE
PRODUCT MARKS

TYPOGRAPHIC TREATMENT

COLOR PALETTE

PATTERNS
ICONOGRAPHY
PHOTOGRAPHIC STYLE
COLLATERALS

WEBSITE & MOBILE RESPONSIVE





MOBILE & SMARTWATCH APP


INTERACTIVE KIOSK







AUGMENTED REALITY UI – VEHICLE WINDOW


SPATIAL GRAPHICS


LILUM AVIATION TRADE SHOW


BRAND GUIDE POSTERS


PROCESS


©2020