Lilium is a groundbreaking aviation start-up based in Munich that is dedicated to developing and building the world's first fully electric vertical take-off and landing (VTOL) jet to make a world where anyone can fly anywhere and anytime.
The Lilium’s new logomark “Aerium” is inspired by Otto Lilienthal’s (German pioneer of aviation) glider design, the wings of a bird, and the bold boost of the turbofan propelling it forwards. It consists of modular forms that can provide flexibility across different media forms, to portray connection, exploration, and sustainability. With a goal of pioneering air taxi travel, this new identity commits to the role of creating a new form of transportation for everyone.
Instructor: Gerardo Herrera
Website & Mobile︎︎︎
Mobile & Smartwatch App︎︎︎
Augmented Reality UI—Vehicle WIndow︎︎︎
Lilium Trade Show︎︎︎
Brand Guide Posters︎︎︎