Jisu Kim, Graphic Design(er)






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07. Lilium Aviation
Category: Identity Development / Year: 2018

Lilium is a groundbreaking aviation start-up based in Munich that is dedicated to developing and building the world's first fully electric vertical take-off and landing (VTOL) jet to make a world where anyone can fly anywhere and anytime.

The Lilium’s new logomark “Aerium” is inspired by Otto Lilienthal’s (German pioneer of aviation) glider design, the wings of a bird, and the bold boost of the turbofan propelling it forwards. It consists of modular forms that can provide flexibility across different media forms, to portray connection, exploration, and sustainability. With a goal of pioneering air taxi travel, this new identity commits to the role of creating a new form of transportation for everyone.

Instructor: Gerardo Herrera















Collaterals︎︎︎






Website & Mobile︎︎︎












Mobile & Smartwatch App︎︎︎




Interactive Kiosk︎︎︎







Spatial Graphics︎︎︎

Augmented Reality UI—Vehicle WIndow︎︎︎


Lilium Trade Show︎︎︎








Brand Guide Posters︎︎︎


Process︎︎︎


























©2020 Jisu Kim