Rey
Fostering bright calm and comfort through thoughtful mental health design.






























    OxfordVR, a pioneering spin-out from Oxford University, is well-known for its VR-based mental health treatments. OxfordVR developed Rey, an on-demand service designed to provide individuals with immediate access to mental health support. 

    Under brand guidance, our design team created all brand touchpoints, including digital experiences, marketing materials, iconography, illustration, social media assets, print materials, and the website. 

    A key challenge was developing a design system versatile enough to be applied across numerous items. We approached this by setting meanings and purposes for colors, shapes, and imagery, making sure that every design element consistently reflects the brand’s tone of voice.
    TEAM: Kenneth Chan, Head of Design; Ian Abinoja, Design Lead @OxfordVR

    MY ROLE: Product Designer
    ©2024
    Kyoto, Japan